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Bahawalpur Zoo Website

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Bahawalpur Zoo Website

Grantee Profiles

Hassan Qureshi

Qureshi hails from Multan, Pakistan. Qureshi graduated as a graphic designer from Multan College of Arts, BZU Multan in 2009. He did his post-graduation in MA Visual Arts from the prestigious National College of Arts, Lahore in 2017. He is Assistant Professor at College of Art and Design, IUB. Qureshi has an active creative practice and has showcased his work in a three person show: ‘Every day Glamour’ at Taseer Art Gallery Lahore, Lahore Biennale 2018. Currently he is CEO of a Bahawalpur based art and design agency, named as Maatay Creative Agency. He has also presented his research at conferences and his research paper on Bahawalpur Zoo Design Project as Instructional Resource Material has been accepted for publication in JAEP (Journal for Art Education of Pakistan).

Reema Qadeer

Qadeer hails from Bahawalpur, Pakistan. She has completed her post-graduation with a distinction in Art-Education from BNU, Lahore and Bachelors in Graphic Design (gold-medalist) from College of Art and Design, IUB. Currently, she is serving as a visiting Lecturer at IUB and The Government Sadiq College Women University, Bahawalpur. She is Co-director, HR and Creative Designer at Maatay Creative Agency, Bahawalpur.

Zakir Baloch

Baloch hails from Quetta, Balochistan. Baloch graduated in Fine Arts (Painting) from University of Balochistan Quetta and completed his MA Visual art from NCA, Lahore. Baloch is currently based in Bahawalpur as a Visiting Lecturer at IUB and Sir Sadiq Women University Bahawalpur. His upcoming Group Show with the title “The Winners” is going to be held in January at Gallery 6 Islamabad. Baloch is the Creative Director at Bahalwapur based Maatay Creative Agency. His research paper has been accepted for publication in JAEP (Journal for Art Education of Pakistan).


Bahawalpur Zoo Website is a recreational and educational platform with virtual archiving of the information about animals at the Bahawalpur Zoo. In 2019 this group of design academics undertook the design and education of  a project of  Way Finding and Information Signage for Bahawalpur Zoo in collaboration with the District Government of Bahawalpur. Inspiration for the visual identity for the Wayfinding project came from the decorative motifs sheared onto camels in the Cholistan region of Pakistan.  The project was accepted for Jameel Prize 6 in the graphic design category. Furthermore, a paper documenting the reactive process of the wayfinding project has also been accepted for publication in JAEP (Journal for Art Education of Pakistan) first edition.

Image 1: Camel shearing motifs

Icon development for Way Finding and Information Signage for Bahawalpur Zoo

Icon development for Way Finding and Information Signage for Bahawalpur Zoo


Final set of Icons developed for Way Finding and Information Signage for Bahawalpur Zoo

The Website for Bahawalpur Zoo project is an extension of the previous project and builds upon the concept of social education through digital interaction. The core ideology behind compilation of existing zoo data into this hyperactive medium reflects the theory of community of practices in which socio-cultural context relates to the inspiration of cultural roots and traditions. This contemporary approach towards communication design is also directly related to what socio-cultural theory suggests, that human learning is largely based on the interaction of people and the culture in which they live. Website and modern day technology is a cultural means to make learning available for a larger audience that spans across people from various walks of life. As such it instigates self – learning, memory while capturing the attention of visitors which include school going children, college and university students and their families, thus enhancing their cognitive development.

Icons developed for website of Bahawalpur Zoo

Icon application on Website

Icon application on Website

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