The Website for Bahawalpur Zoo project is an extension of the previous project and builds upon the concept of social education through digital interaction. The core ideology behind compilation of existing zoo data into this hyperactive medium reflects the theory of community of practices in which socio-cultural context relates to the inspiration of cultural roots and traditions. This contemporary approach towards communication design is also directly related to what socio-cultural theory suggests, that human learning is largely based on the interaction of people and the culture in which they live. Website and modern day technology is a cultural means to make learning available for a larger audience that spans across people from various walks of life. As such it instigates self – learning, memory while capturing the attention of visitors which include school going children, college and university students and their families, thus enhancing their cognitive development.